In the world of online marketing, getting your company name out there to the masses, matters. Video marketing is a huge industry that can make or break a company just starting out. When you are wanting your company to make it big in the industry, you want to make sure you have a video channel on the biggest video sites around such as YouTube and Vimeo.

Your channel should be treated like your store. You want it to show off your company in a light that will draw in consumers left and right. Because of this, making sure your company and videos are branded is essential to success.

Why Should You Brand?

Branding can help to create a personality, a face for your company. This is the face that consumers will see when they come across your videos. This is also the face that will keep them coming back for more. Many new viewers are introduced to your company by one video that they may find in searching or through the suggested videos. By branding your company you can showcase which content is yours so they can find additional videos and content easier.

Focus on Your Content

You want to focus on the type of content your brand conveys. You want to have a flow between your videos so that your viewers know what to expect in the future. Be sure to stay familiar and consistent. You should have a key message that you communicate with your viewers so they know what to look for. Lemonlight Media Chicago, a professional video production company, suggests you look at major corporate videos to see how they work. You should also go to their website to check out the impressive brand videos they’ve created for a variety of businesses. Watching Super Bowl commercials is a great way to study such tactics.

Icon Design

You want to have an icon that represents your brand across every social media outlet and video site. This is a way to make sure you have one consistent flow that viewers look for and so they can always find you.

Watermark Your Content

Watermarking is a great way to tell consumers which videos are yours. It is an embedded logo which will appear in all of your videos. This allows you to promote your brand name for your company across all outlets, and lets viewers know these videos are your exclusive property. Branding a watermark will allow you to provide flow and consistency throughout all outlets and channels your videos are on.

Consider Professional Video Production

Professional video production can take your brand to a whole new level. Through high quality, high definition videos you can create a brand that speaks worlds about the credibility to your business. Viewers and potential new customers will know you are a legitimate company that believes in quality above all else.


Before you start in the world of video marketing, you want to consider the potential of success through branding. Branding is one of the best ways to get your company name out to the world and to provide a face and personality to go along with your company. Your brand will become your lifeline and one of the most important keys to your company success.

Nothing is more attractive in becoming an entrepreneur than having flexibility. You don’t have a boss demanding for you to come in at a certain time and who is upset if you leave five minutes early on a Friday. Everything is up to you, your work hours, lunch breaks, holidays, etc. Though this flexibility is clearly a good, no, great thing, it does have its pitfalls.

For instance, it can be easy to be tempted by distractions causing you to lose focus and your business will suffer as a result. This is why it is important to fall into a routine, create a schedule and stick to it. There are several benefits to planning out your week and listed below are some we believe will be reasons for you to sit down at the beginning of every week and make a list of what you want to accomplish.

Tracking Time will Save you Time

If you want to know where your time is going from week to week, it is best to track your time, either manually or using an app designed to track your progress in the background.

You can review your past work week and see how many hours were spent on other distracting tasks such as Facebook. By knowing what hours of the day you are most productive (less likely to be distracted), you can plan your work week around your peak productivity hours.

Structure Enables Flexibility

Structure and flexibility really do go hand in hand. Not succumbing to a schedule can lead you down one of two roads:

1. Fill your days with personal errands and leave no time for work

2. Fill your days with work and leave no time for pleasure.

Either one can be destructive as drifting along will soon have you overwhelmed with a large pile of to-do’s and obligations. Mapping out your daily, weekly and monthly schedule will give you a bird’s eye view of the maze you are running through. It will help you manage your time and give you the flexibility to set aside much needed time for yourself.

Goals will Keep You Motivated

If you want action, you need an action plan. When you set goals, no matter how big or how small, you give yourself purpose until that goal is met. Goal setting helps transform resolutions into results. The best is to reward yourself once a goal is reached. This will give you a reason to define your objectives and work hard in meeting them. A little direction will get you motoring down the right track.

Deadlines Help Prioritize Work

When you create a deadline, you are forced to think about all the steps you must tackle in order to achieve it. Visualizing these steps will help you maintain focus. With deadlines, work becomes more of a priority and keeps you from becoming absorbed in meaningless tasks. This will help you learn how to say “no.”

Deadlines push us to work harder and sometimes, smarter. If you have to get a project done by a certain time, then you will plan to work efficiently to get that done as soon as possible so that you can move on with the next project, or better yet, reward yourself for a job well done.

Planning Out Your Week Is the Way To Go

Being realistic about your schedule and having a plan at the beginning of the week will help you stay on track. As much as structure can seem like the chain you once broke free from your last office job, it is essential to moving your business forward. Schedules are a good thing, nothing to fear and avoid.